Intro to Prospecting
Why is prospecting important, and how do we make data-driven decisions about our activities? In this video, Ravi answers those questions and lays the foundation for a robust outbound strategy.
Outbound Prospecting
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- How to never be hungry ever again, this is the most valuable skill on the planet.
- Defining “End-To-End” and the implications it has for your company.
- Crushing your limiting beliefs.
- Pros: Helps validate product-market fit, unlimited potential, low cost.
- Cons: Difficult to scale, can’t “fake it”, time-consuming, need assets, not great for lower ticket offers.
- We want to start slow, manual messages then can scale up and use automation later.
- Don’t want to scale something not working.
- Difficult to find issues at scale.
- You want to be using all channels, don’t just rely on one.
Key Performance Indicators:
- 50-500 Outbound Messages / Day
- 10%-30% Open Rates / Connection Rates
- 1%-3% Lead Rate / Reply Rate
- 10%-20% Discovery Booking Rate